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Jessica Melo Clinic website
Decision-making for
effective marketing
Strategy
To build maximum trust with the client, we utilized authority signals and psychological triggers throughout the website structure.
Design
We opted for a clean design, focusing on the brand’s color palette and variations of white to convey hygiene and tranquility.
Accessibility
We balanced accessibility with modernity. To ensure the content is easily understood by a diverse audience, we chose fonts that are both visually pleasing and highly readable. Relevant imagery was used strategically to support the text and aid comprehension.
Analysis & Optimization
The entire site was built using Elementor. We ensured all images have descriptions and text is optimized, resulting in a lightweight website with a high SEO score.
Audaz Brasil Agency website
An explosion of creativity
Strategy
The mission was to demonstrate the agency’s creativity and professionalism. I used dynamic visual elements to instantly convey this identity to visitors.
Design
The main focus was to deliver an extremely creative, high-converting website. To achieve this, I applied advanced UI/UX techniques and immersive interactions.
Accessibility
The challenge was to make a complex, creative site completely accessible. We achieved this with clear, intuitive navigation and well-labeled menus. All images feature descriptive alt text for screen readers, and color contrast was carefully calibrated for readability.
Analysis & Optimization
Rich visuals can make a site heavier, so optimization was key. We utilized caching and compression tools to ensure stability and speed. The final result strikes the perfect balance between performance and aesthetics.
Mobile is key
90% of your website traffic will come from smartphones. That is a fact. Because of this, I prioritize the mobile experience. Many believe a mobile site is just a compressed version of the desktop view, but that is not true. It requires dedicated craft and optimization to ensure the mobile version is flawless.
Damaro Odontologic website
a balance between
creativity and formality
Strategy
To establish maximum trust, we integrated authority-driven triggers and psychological cues strategically throughout the user journey.
Design
Creative freedom was fundamental to this project’s success. The strong synergy between client and designer allowed for a seamless workflow, resulting in a unique and fluid aesthetic.
Accessibility
The main challenge was ensuring a visually complex and creative site remained completely accessible. We prioritized clear contrasts and intuitive navigation to guarantee that users of all technological proficiency levels could easily access the information.
Analysis & optimization
We focused heavily on Local SEO strategies. Since the client’s business is location-based, optimizing for regional search intent was crucial, yielding excellent results and increased local visibility.
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